Website Services

Website Work Built Around What Your Business Actually Needs

WhitingWeb helps small and medium-sized businesses build new websites, improve existing ones, sell online, and keep their websites looked after after launch.

The work can cover design, development, content, optimisation, ecommerce, hosting, maintenance, and technical requirements — but the exact combination depends on the project rather than a fixed list of features.

Pretoria, South Africa · Working with businesses across South Africa and internationally

Start With the Requirement

Not Every Website Project Starts in the Same Place

You may need a completely new website, an ecommerce store, help with an existing site that has become difficult to manage, or someone to take care of the technical work after launch.

Those are different problems, and they should not automatically lead to the same solution.

The starting point is understanding where the business is now, what is already in place, and what the website needs to do next.

Core Services

Four Main Ways I Can Help

These are the four main service areas. Supporting capabilities are brought into the project where they are relevant.

New Websites

WordPress Website Design

Custom WordPress websites planned around the business, audience, content, user journey, and functionality the project actually requires.

Planning Design Development Content SEO Foundations
Explore WordPress Website Design
Selling Online

Ecommerce Websites

WooCommerce and Shopify stores built around the products, customer journey, payment requirements, store management, and the way the business operates.

WooCommerce Shopify Products Checkout Integrations
Explore Ecommerce Websites
Existing Websites

Website Optimisation & Redesign

For websites that have become outdated, slow, difficult to manage, poorly structured, technically messy, or no longer represent the business properly.

Redesign Performance Content Technical Cleanup SEO
Explore Optimisation & Redesign
After Launch

Hosting & Website Care

Hosting, maintenance, monitoring, optimisation, and technical support for businesses that want help keeping their website looked after over time.

Hosting Maintenance Monitoring Optimisation Support
Explore Hosting & Website Care

Where Do You Fit?

Start With the Situation You Are In

You do not need to know the technical solution before getting in touch. The situation usually points to where the project should begin.

“I Need a New Website”

Start with WordPress Website Design if you need a new business website planned and built from the ground up.

Explore WordPress Design

“I Want to Sell Online”

Start with Ecommerce Websites if products, online payments, orders, and store management are central to the project.

Explore Ecommerce Websites

“My Current Site Needs Work”

Start with Optimisation & Redesign if the existing website needs to be assessed, improved, cleaned up, or rebuilt.

Explore Optimisation & Redesign

“I Need Someone to Look After It”

Start with Hosting & Website Care if the main requirement is ongoing maintenance, hosting, monitoring, or technical support.

Explore Website Care

Supporting Capabilities

The Main Service Is Often Only Part of the Project

A website may also need content, SEO, branding support, analytics, custom development, domains, email-related work, accessibility, or other supporting services.

These are brought into the project when they contribute to the approved scope rather than being treated as mandatory extras.

  • Copywriting
  • Content structure
  • SEO
  • Analytics
  • Branding support
  • Custom development
  • Web applications
  • Forms and integrations
  • Accessibility
  • Website security
  • Domain support
  • DNS support
  • Email-related website support
  • Performance optimisation
  • Ecommerce support
  • Technical troubleshooting

One Website. Connected Decisions.

Design affects content Page structure and visual hierarchy influence how information is understood.
Content affects SEO Page topics, headings, internal links, and copy all affect the search foundation.
Development affects performance Code, plugins, assets, hosting, and configuration influence how the website behaves.
Launch affects maintenance The choices made during a build influence how easy the site is to maintain afterwards.

The Website as a System

The Services Work Better When They Are Not Treated in Isolation

A website is easier to plan when the design, content, development, technical environment, and ongoing management are considered together.

That does not mean every client needs every service. It means the relevant parts should support one another rather than being added independently without considering the wider website.

This is also why I prefer to understand the project before deciding exactly what tools, plugins, platforms, or technical work it needs.

Process

A Clear Route From Requirement to Delivery

The exact work changes between projects, but the core process remains straightforward.

Discovery

I discuss the business, the current situation, the audience, the problem, and what the website needs to accomplish.

Audit & Review

Where relevant, I review existing websites, hosting, content, branding, media, systems, and other useful project material.

Scope & Quotation

The required work is defined clearly enough to provide a quotation and agree the scope before the main project begins.

Design & Development

The approved solution is designed and built around the agreed requirements.

Review & Revisions

You review the work, provide feedback, and the project is refined before final approval.

Launch & Beyond

The approved website is deployed, with self-management, training, hosting, or ongoing WhitingWeb support available afterwards.

Why WhitingWeb

Design Thinking With Technical Experience Behind It

The work combines website design and development with broader technical experience and direct personal involvement.

Direct Involvement

You deal directly with me through the project instead of being passed between different layers of an agency.

Web + Technical Experience

Six years of website work is supported by more than ten years of broader IT, server, maintenance, and troubleshooting experience.

Built Around the Business

The project starts with the requirements rather than forcing the business into a predetermined website package.

Clear Communication

The aim is to make decisions understandable without expecting the client to already know the technical answer.

Ongoing Options

You can manage the website yourself, receive training, or keep WhitingWeb involved after launch.

Custom Where Necessary

Custom code and functionality are available where the project requires them, without adding complexity for its own sake.

Common Questions

Not Sure Which Service You Need?

Do I need to know which service I need before contacting you?

No. If you can explain the current situation, what you are trying to build or improve, and what the business needs from the website, I can help identify the appropriate service during discovery.

Can one project include several services?

Yes. A website build may also include copywriting, SEO, hosting, analytics, custom development, optimisation, branding support, or other related work where it forms part of the agreed scope.

Do you only build WordPress websites?

WordPress is WhitingWeb's primary website platform, but ecommerce work can also use Shopify, and custom web applications or other technical requirements can be considered where appropriate.

Can you work with an existing website?

Yes. Existing websites can be reviewed for redesign, optimisation, maintenance, hosting, technical support, or other appropriate work depending on their condition and setup.

Can WhitingWeb stay involved after launch?

Yes. You can manage the website yourself, receive training, or arrange ongoing hosting, maintenance, optimisation, and technical support with WhitingWeb.

Start With the Project

Not Sure Which Service Fits? Start With the Conversation.

Tell me what you are trying to build, improve, or solve. You do not need to choose the technical solution before getting in touch.

Pretoria, South Africa · Working with businesses across South Africa and internationally