Planning
The project starts by understanding the business, audience, requirements, existing material, and what the website needs to do.
WordPress Website Design
I design and develop WordPress websites for businesses that need a clear, professional website built around their audience, content, functionality, and the way the business actually works.
The project starts with what the website needs to achieve, not with a predetermined layout or a list of features that every client is expected to use.
Pretoria, South Africa · Working with businesses across South Africa and internationally
More Than the Pages
A website is not just a collection of individual pages. The structure, design, content, functionality, technical setup, and visitor journey all affect how useful the finished site is.
That is why I prefer to understand the business and its requirements before deciding exactly how the website should be structured or built.
The result should give the business a practical website it can use now without adding unnecessary complexity for the sake of it.
Website Design & Development
The exact scope changes from project to project, but these are the main areas that typically shape a complete website build.
The project starts by understanding the business, audience, requirements, existing material, and what the website needs to do.
Pages and content are organised into a clear website structure that supports both visitors and the purpose of the business.
The visual design is developed around the brand, content, hierarchy, usability, and experience required for the project.
The approved website is built in WordPress with the functionality and technical implementation appropriate to the agreed scope.
Existing material can be organised and refined, while copywriting and content support can form part of the project where required.
Page structure, headings, metadata, internal links, content, and other relevant search foundations are considered during the build.
Why WordPress
WordPress is WhitingWeb's primary website platform because it can support anything from a straightforward business website to more involved content, ecommerce, forms, integrations, and custom functionality.
That flexibility does not mean every website should be overloaded with plugins or functionality. I use the parts the project needs and keep the implementation as manageable as possible.
Where an ecommerce project is the main requirement, WooCommerce or Shopify can be considered according to the needs of the store.
Explore Ecommerce WebsitesWhat WordPress Can Support
Project Scope
The final scope is defined around the approved project rather than applying the same feature list to every website.
WordPress Work
The same platform can support very different briefs when the structure, design, content, and functionality are developed around the project.
A WordPress brand website for a custom pool company, covering website design, development, content, copywriting, and SEO.
View Project
A WordPress website built around the organisation's services, location, content, copy, and contact journey.
View ProjectProcess
The exact scope changes between projects, but the core website process remains clear.
I discuss the business, the audience, the current situation, the project requirements, and what the website needs to accomplish.
Where relevant, I review existing websites, hosting, content, branding, media, systems, and other useful project material.
The required work is defined clearly enough to provide a quotation and agree the scope before the main project begins.
The approved website is designed and developed around the agreed structure, content, functionality, and technical requirements.
You review the website, provide feedback, and the project is refined before final approval.
The approved website is deployed, with self-management, training, hosting, or ongoing support available afterwards.
After Launch
A completed WordPress website does not have to lock you into one way of working. You can manage the website internally, receive training, or keep WhitingWeb involved after launch.
You can manage the site's day-to-day content internally where that suits the business.
Training can form part of the handover where you need guidance on the parts of WordPress you will manage.
WhitingWeb can remain involved with hosting, maintenance, monitoring, optimisation, and technical support after launch.
Explore Hosting & Website CareCommon Questions
WordPress provides a flexible foundation for many business websites and can support content, forms, ecommerce, integrations, and custom functionality where appropriate.
Not necessarily. Existing content can be reviewed and organised, and copywriting can form part of the project where it is included in the agreed scope.
Yes. Existing websites can be reviewed to determine whether optimisation, redesign, technical cleanup, or a broader rebuild is the appropriate route.
Explore Website Optimisation & RedesignYes. WooCommerce can be used where WordPress is an appropriate foundation for the ecommerce requirements of the project.
Explore Ecommerce WebsitesA typical website project may take around three to six weeks, depending on the scope, complexity, workload, and how quickly the information and feedback required for the project are provided.
Yes. Hosting, maintenance, optimisation, monitoring, and technical support can be arranged where ongoing help is required.
Explore Hosting & Website CareStart a Website Project
Tell me about the business, what the website needs to do, and anything that already exists. You do not need to arrive with the technical solution worked out.
Pretoria, South Africa · Working with businesses across South Africa and internationally